Top Genomics & RightMate: Driving Sales with Selective Breeding Tools

Challenge

Top Genomics, in partnership with Allied Genetic Resources, wanted a way to communicate the power of their exclusive RightMate genomic technology to ranchers. Without a visual decision-making tool, it was difficult for customers to understand and apply the technology for breeding optimization.

Solution

Top Genomics licensed AgBoost to develop and launch RightMate, a data-driven breeding tool that helps customers visually match cattle for optimal pairings.

Results

Increased Sales & Adoption – The easy-to-use platform expanded RightMate’s customer base significantly.
Better Breeding Outcomes – Ranchers using RightMate through AgBoost can now select mating pairs with the highest genetic potential.
More Scalable Growth – With a streamlined data delivery system, Allied Genetic Resources can now focus on expansion, rather than manual data processing.

RightMate is now a powerful, scalable solution helping ranchers across the country make smarter, data-backed breeding decisions.